Feb 03, 2021

A simple marketing worksheet

At the end of This Is Marketing by Seth Godin, there is a section titled “A Simple Marketing Worksheet” with a series of questions. 

Rather than try to summarize the entire book in a few posts, I think it might be more fun to go through these questions over the next couple of weeks and apply it to my business, String Theory:

  • Who’s it for?
  • What’s it for?
  • What is the worldview of the audience you’re seeking to reach?
  • What are they afraid of?
  • What story will you tell? Is it true?
  • What change are you seeking to make?
  • How will it change their status?
  • How will you reach the early adopters and neophiliacs?
  • Why will they tell their friends?
  • What will they tell their friends?
  • Where’s the network effect that will propel this forward?
  • What asset are you building?
  • Are you proud of it?

Starting with “Who’s it for?” tomorrow.