Feb 01, 2021

String Theory 2021 Q1 milestones

The build

• Launch home updates (1/30)

• Implement MVP on staging (2/1-2/26)

  • Shop module page (2/5)

  • Theorist profile page (2/12)

  • Custom strung order flow

    • Material selection (2/15)
    • Theorist selection (2/19)
    • Head selection (2/22)

  • Pre-strung head support (2/26)

• Clean up staging and launch to production (3/6)

The sell

• Create Instagram and take profile picture for @jeffcanstring (1/31)

• Stock photos and promotion (2/6-2/20)

  • Buy 6 black heads from STX: 2 men’s, 3 women’s, 1 goalie (2/6)
  • String heads all black (2/13)
  • Photoshoot of heads to be used for website stock photos and @jeffcanstring content (2/20)

• Tease re-launch on String Theory Instagram (2/27)

• Announce launch & @jeffcanstring (3/6)

• Start 3-week, 3-head giveaway in partnership with @jeffcanstring (3/7)